Writer takes issue with Kmarts new Plus Size Rebranding

She says, "See, while Kmart is eliminating the descriptor plus from its apparel branding, it's not erasing size categorization; instead, its larger items (which go up to 4x) will be tagged "fabulously sized." Though I'm in awe and appreciative of the retailer's effort to make all its clothing come in full-size runs, I think it’s important we take a further look at this relabeling." read the full story here

 

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